![]() ![]() When you are using linkedin to generates leads, make sure to add value every time you send a follow-up. You see that sending follow-ups is super efficient, but you have to it the right way. The second message improves reply rate by 27%, the third by 7% and the fourth by 2%.Īfter 4 linkedin follow-ups messages, the reply rate is almost a 100%. This is also something that the Waalaxy study put forwards. You heard it several times: “money is in the follow-ups” How can you sum up clearly the value you can bring to your prospect in just one sentence? 8. Take the time to work on your proposition value. If your value proposition and call to action is not clear, your prospect have no good reasons to reply. If they are really feeling the pain of the issue you can solve, they will reply. You need to give your prospect a good reason to reply. What are the results that you achieved?ĭon’t say something you can prove. He then says he had great success with business similar to mine. (if it’s even true, which is not so sure). Here is an example of someone that says that he has worked with a business similar to ours. You need to provide data and concrete example on what you can provide. We can’t take the words of someone you don’t know for granted. This part is about reinforcing your legitimacy to contact your prospects.Your prospect don’t know you. Most of the time, it will be that you have seen many people like him struggle with the same challenges. You must help your prospect understand why you are asking this question. If you know for sure that your prospect has a problem you can solve, selling will be much easier. Really keep in mind that prospecting is not selling, prospecting is qualifying. Ask your lead if he has the problem you are solving.So separate your Linkedin outreach in 2 steps: So you need to ask a question whom answer will immediately let you know if continuing the conversation with this prospection is relevant. Are you willing to take a meeting with someone not qualified? I guess not. The goal of the first linkedin cold message is not to get a meeting. People tends to forget that real life interactions and message interactions follow the same rules. Have you ever walked up to someone at en event and ask for a meeting without even introducing yourself? You can mention:Īnything that could make you think that your prospects may find value in exchanging with you. Just explain in simple words why it’s a good idea to start talking. That is why you should start by explaining why you think starting a conversation is relevant. Give a clear reason for outreachįirst things that pops in your prospects’ heads when they see your message? You see, not getting your connection request accepted is not the end of the world. Moreover, if your note doesn’t get accepted, you can still send them and Inmail which are direct messages that bypass the connection request step. ![]() Connection requests without notes tend to have a higher acceptance rate. In its study, Waalaxy found something interesting. You tell your prospect: “hey, I’m here to annoy you with non-personalized messages. When you are sending a non-personalized note like this one, it’s a red flag. At least when you don’t add notes, you have the benefice of the doubt. It’s better not to add notes than add a bad note. Don’t add notes in your request if not relevant Your sales pitch should only come out when you confirmed with your prospect that he has the problem you are solving. What happens with his kind of messages is that they propose a solution without asking if there is a problem first. That is why you shouldn’t put your sales pitch in the first message. Why would I spend 5 min reading this text that looks completely boring? 2. It’s too much effort to make for a complete stranger. Nobody likes to read super long messages. Shorter messages work better because you are asking less effort from your prospect. You can see that messages below 300 characters clearly outperform the others. Other studies like the one led by Waalaxy on its user base corroborates this fact. ![]() Don’t add notes in your request if not relevantĪccording to Linkedin data, shorter messages tend to have higher reply rates than longer ones.How To Write Linkedin Sales Prospecting Messages? ![]()
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